Thursday, September 27, 2007

Media frenzy in India

Wa-kee-wa, a palindrome in pronunciation and an African word if I heard it right, in the movie Blood Diamond, which means, watz up boy ? Boy says, Heroes homecoming was yesterday's news bulletin in CNN - IBN, now called as TV 18 network, and Welcome home was the front page blow up in Times of India (TOI) newspaper today. And who are the heroes ? No Arnold, no Bruce Willis, no Megastar, no Superstar, no Shahrukh, no Hrithik and no not even our soldiers, who are the REAL heroes who never get a recognition from the media, who fight day in and day out at the Siachen and Burma borders protecting every inch of space which is being attacked by neighbouring countries. Fortunately, India is covered with oceans to the left and right half of it's side, otherwise half the billion population would have gone in protecting the country. The real heroes according to the media, are our cricketers who won the Twenty20 World cup, beep. I was a good boy in my previous post, but don't expect that here.

You must have known by now that I can talk a bit about cricket and despite that I detest the media hype that is being clattered around our cricketers. To me, T20 world cup victory hardly matters. Yes, they defeated the best teams in the abruptly condensed form of the game, but T20 format is a money spinner, a great spectacle for the fans and a massive boost for the game that can extend cricket to to other non-playing countries. Fullstop. Gone are those days where I used to quickly turn the newspaper to the last page for sports, specifically a gusted interest to see a headline on cricket. Now it's all cricket on the front page. Everything else is taking a backseat. Everyone's is cashing on the game and the real purpose of watching a news bulletin is lost. I hate that to the core. I wonder how non-cricket fans, who call it a mad game where a person hits the ball and the other 11 on the field are there to stop it, running amok like a jerk, from reaching the boundary, jumping and diving in the process, would feel it. And to add this frenzy, TV18 talks to it's reporters at three different locations possibly - Delhi, Mumbai and Bangalore - in their prime time news bulletin at 9pm for 10 minutes - asking them, why don't we get recognition for other sports like hockey and football or even Chess, where Viswanathan Anand might be a World Grandmaster again, other than cricket. And the reporters or the experts in the studio said, cricket has been the passion or interest of the people without actually answering the question. Rightly so, you'd never expect a correct answer for the answers which are inherently known to everyone. They air cricket in their primetime to increase their TRP ratings. They air Salman Khan's departure from Mumbai to Jodhpur, including the flight details and the time, coz he is the Bollywood's good boy, but projected bad boy. A reporter will be in Mumbai before the flights departure asking his counterpart at Jodhpur , Has the flight got delayed ? They tell you what Sanjay Dutt ate in his jail when he was arrested in connection with the 93' Mumbai blasts. In doing so, they get more ads,they can increase their revenues. If one news channel does that, other 24 x 7 news channels including the regional channels, are forced to do the same, if not, they are caught napping. It's all about money, honey.

Despite the surge in news channels, I still feel, the slow yet steadily paced DD English news is the best. Anything in excess, vexes. So I got fed up at TV18's coverage and the unprecedented interest those news readers show in delivering the content to the public including the diction. It appears all sham when they show all about cricket's wham-bham. I am not too far from rapping.
I switched to Discovery again, and they are back to their regular stuff, though watch worthy this time. I have the liberty to create my own words in blogging and you have the privilege to read those. A reporter goes to Northern India, around the Himalayas - Uttarakhand region, but centered around the Ganges / Gangotri flowing places, on her search for spiritual quest. It's quite soothing to see that show. I had been to Hrishikesh and outer mountain ranges in the Himalayas. It was quite an experience. A very pleasant one. Anything around the Ganges and the Himalayas, trying to know about the history is appeasing. Ganges is so pure, you have to see it, to believe it. One can see the real nature there. Am I not mellowing down? So the reporter asks a Sadhu who has been spending his life for 40 odd years in one of the villages around the Himalayan border - Who am I ? Where have I come from? And where I am going in this life? The Sadhu quietly replies, you have to isolate yourself from the self.

4 comments:

Arun said...

phew.. those was some real blogging shots.. the big six you hit over extra cover taking CNN-IBN in your stride, was bang on the hype-crazy junta, sure enough to create a flutter. wonder this could be one of the top shot articles in the TOI. Kudos!!! very well written..

Rock said...

Thanks mate :)

DreamChasser said...

Your angst on the Indian media is evident, but as you yourself have quoted, all this hype is done to generate revenue. taazaa khabar is the rule of the day! All channels are vying to glue the viewers to their channel and ONLY theirs; so no wonder they cross the extra mile in achieving that. Tune into any news channel and you get tidings of all sorts crawling the screen, "Breaking News" splashing every 5 seconds! The media was bad, now its gone worse!
As for the T20 win, we just cant rubbish it away! A win is always a win and an achievement is always attached with pride, no matter what it is. And rightly so, the Indians are celebrating their win in a world cup. In this country, cricket is the second religion everyone practice. Greatest cricket players have risen from this very land, so expectations are always high when the Indian team steps into any match. Hostility and hospitality go hand in hand with the cricket fans. The very fanatics who showered floral rain wouldn't hesitate to burn effigies and ad posters of the players. Cricket has become a part of everyone's life.
The hockey national team has planned to agitate for the step-motherly treatment towards India's National sport! The Hockey team won the Asian cup, but hardly anyone knows. Yuvi's sixes matter more than the goals struck by the hockey team collectively. There are lots of other sports as well, but cricket is the only one which people recognize as a sport. Which explains why, despite being a country with a population of a billion, we couldn't bag a gold medal at the Olympics.
So dude, there is no logical end to this point! Thus, let us join the celebrations and watch out for the cricket match tomorrow!

Rock said...

Boy Jack, let me thank you first for taking your time out and writing a wonderful comment. And now the debate.

Winning T20 is nice.But how many of your T20 cricket fans would grow from watching a T20 game to a one-day and then a Test match? For a true cricket lover, as most cricket pundits would agree, it's always the Test cricket which is a real spectacle. So T20 format is still rubbish and winning T20 and being projected as demi-Gods, can never be justified.
It is like defeating Roger Federer in a one-set match, in some unknown tournaments like a Sun Feast open and projecting to the outside world as, I am the number one !
We had pathetic fielding on display for decades barring a few exceptions like Azharuddin or a Jadeja or a Robin Singh. But hasn't that changed with the likes of Yuvraj, Karthik,Kaif,Uthappa,Rohit Sharma and Gambhir ? We don't want to live in the dirt slinging mud at one another. We try to come out of it, or atleast make an attempt, cleanse yourself and see what difference you could make within the team and to the outside world.I expect the same with the media as well and you can call me an eternal optimist expecting the media to change. But as ever, there is always an end to the worst. Let be it a self - destruction ( in this case,the media ) which can give rise to bits and pieces of original construction !